How Effective is Social Marketing…Really?

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In this day and age it seems that technology is becoming an expected an automatic tool for business owners. Attend any seminar on networking and business marketing and you will hear several things. Websites are a must and social networking with companies including LinkedIN, Facebook...

A Case for the Social, Environmental and Economic Benefits of Green Design Lesa N. Lorusso

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A Case for the Social, Environmental and Economic Benefits of Green Design, Lesa N. Lorusso, May 1, 2012 Introduction Designers working in the currently depressed economy walk a perilously thin line between a desire to encourage sustainable and green building practices and potentially enraging a...

The Importance of Hiring a Licensed Interior Designer

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History of Professional Interior Design Licensure in Florida Written by Lesa N. Lorusso FLID5189 Introduction Since 1988 the state of Florida has maintained legislation regarding the Interior Design Profession. The title law was passed in 1988 and amended in 1989 into a Practice law to...

Should Design Make a Difference?

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How can the design of spaces positively affect its inhabitants? Does architectural design have a moral responsibility to better the lives of end users of interior and exterior spaces? Samuel Mockbee thought so, and I agree with him. I have been a fan of Auburn...